According to a 2020 report by venture capital firm SignalFire, Creator Economy – a class of businesses built by over 50 million independent content creators, curators, and community builders including social media influencers, bloggers, and videographers, plus the software and finance tools designed to help them with growth and monetisation. More than 50 million people around the world consider themselves creators, despite the creator economy only being born a decade ago. It’s become the fastest-growing type of small business, and a survey found that today more kids want to be a YouTube star (29%) than an astronaut (11%) when they grow up.
Top trends in the creator economy are:
- Creators moving their top fans off of social networks and on to their own websites, apps, and monetisation tools
- Creators becoming founders, building out teams and assembling tools to help them start businesses while focuses on their art
- Creators gaining power in the media ecosystem as fans seek to connect with individual personalities rather than faceless publishers
With the rise of the “creator economy” the podcasting world has exploded with multiple platforms to choose from. But the key problem remains: Do you really own your audience as a creator, or does the platform own you? A lot of thought has gone into addressing this thorny question and Cohora is trying to address this by offering a platform that given greater control to creators than traditional social networks per their audiences.
Cohora is a unified engagement and customer rewards platform that enables creators to engage in meaningful conversation using deep engagement tools like social feed, video content, contests, dedicated chatrooms to have custom conversations and much more to build long term relationship with your audience that maximises brand advocacy and user engagement.
Follow us on: